All Blacks taking a slice of home to RWC

The All Blacks will be taking some fond memories with them to the Rugby World Cup in France this year, in the form of a collage of pieces of turf made from all pitches from around the country.

Adidas NZ marketing manager Craig Waugh said the idea behind the campaign was that the 1072 All Blacks to date were “Of This Earth”, and thus a piece of turf will be collected from all the pitches all All Blacks have ever played on.

Obviously that features major stadiums like Eden Park, Waikato Stadium and Carisbrook, but there are also small provincial grounds like Southbridge, the first home ground to Dan Carter, and Opunake Beach, home to prop Carl Hayman.

“The turf we are collecting from clubs around the country will cover the rugby grounds on which every All Black has played,” Craig said to the NZPA.

“We’ll then be creating a very special gift to send along to France with the All Blacks when they contest the World Cup.”

Sadly for the team, the gift will probably never make it home again from France, as agricultural regulations will prevent the turf being able to re-enter new Zealand after the tournament.

“There would be difficulties bringing it back in,” said Ministry of Agriculture and Fisheries spokesman Jeremy Lambert.


365 Digital

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