Saints sign 10 year sponsorship with Beer Co.

Northampton Saints have announced that Carlsberg UK have signed a new, 10-year, sponsorship agreement with the club.

The agreement is a seven-figure deal that represents the continuation of a 20-year relationship between the club and Carlsberg UK.

Carlsberg UK will continue as an elite sponsor with Tetley’s Bitter remaining the official beer of Northampton Saints.

Northampton Saints chief executive Allan Robson is delighted that Carlsberg UK is continuing its association with the club.

“Carlsberg UK has given us a massive vote of confidence by signing a long-term sponsorship agreement of this magnitude,” he said.


“We have enjoyed a lengthy and mutually beneficial relationship over two decades and this new deal shows that they have belief in the direction that the club is heading.

“The Tetley’s logo was on our shirts when we won the Heineken Cup in 2000 and the European Challenge Cup in 2009, and I am looking forward to enjoying future success with a company that, like us, is a Northampton landmark.”

Carlsberg UK is one of Northampton’s biggest companies, employing around 500 people at its brewery in the town. Tetley’s Bitter is still one of the most well known beer brands in the country and the number two ale brand in the UK.

“Carlsberg UK is committed to supporting sport in the local community. We have a very strong relationship with Northampton Saints and were more than happy to continue the partnership with a further long-term deal with the club,” said Gareth Roberts, director of sponsorship at Carlsberg UK.

“The Tetley’s brand continues to be synonymous with rugby at all levels and beneficial partnerships such as these that allow the brand continuous high profile exposure”

“It was tremendous to see the Saints win the European Challenge Cup this year and we are sure more success is on its way to Franklin’s Gardens.”

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