Sharks stuck in legal battle with marketers

The Sharks may be heading to court to settle a dispute with top South African marketing company Megapro Marketing after both sides were deadlocked.

Sharks CEO Brian van Zyl confirmed that the Sharks have now decided on arbitration to try and sort out the dispute – which involves the rights to market the advertising boards inside Absa stadium and for the big screen as well.

Megapro are SA Rugby’s official agents for the stadiums across the country and the outcome could have a significant impact on the advertising revenues of both organizations – especially with the British and Irish Lions tour next year to the country.

“We are going to arbitration,” Sharks chief executive Brian van Zyl confirmed to Afrikaans Sunday newspaper Sondag, “We have a dispute that we are not happy with and our contract with Megapro is coming to an end and we want to look elsewhere in the future.

Megapro believe they have a right of renewal and that is why we sit at this point.”

Megapro managing Director Dave Jenkins added: “We have decided to activate the renewal clause in our contract and we believe we are within our rights, and that is where we disagree. “

“We hope to resolve this soon as we have been partners with the Sharks for many years now.”

Sapa – CurrieCupRugby.com