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Golden Lions appoint new Chief Executive Officer


Manie Booysen in the Lions new Chief Executive Officer

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Article Published: Wednesday 5 December 2012


The Golden Lions Rugby Union have announced that they have appointed Manie Booysen as their new Chief Executive Officer of the Union.

Golden Lions Rugby Union President, Kevin de Klerk, says the Board fully supports Booysen’s appointment, which follows a lengthy recruitment process.

The Union received many outstanding applications from senior executives for the CEO position, but was particularly impressed with Booysen’s prior experience and success in managing organisations and companies where change and strategic development were essential for future existence and growth.

Booysen’s experience ranged from managing listed companies to national and multinational industry organisations.

Booysen, whose appointment is effective as of January 2013, holds a Bachelor of Commerce degree, a National Diploma and various managerial qualifications. He has been responsible for the successful turnaround of a number of companies and has worked extensively in both local and global markets - a factor that will serve both the Union and the Union’s supporters well.

"The Board recognised that, in the rapidly changing world of sport and in particularly rugby, it was important to appoint an individual who is unhindered by stereotypical industry approaches and is thus able to bring fresh perspective and insights," said De Klerk.

"Solutions in our current challenges lie in creative thinking and not in fixed historical perspectives."

Booysen, who played his rugby in the heat of the Carlton League describes himself as a fanatical rugby supporter. His involvement in and support of school rugby in the Gauteng region will help in the facilitation of passion, growth and professional development at all the levels and facets of the game.

Booysen is actively involved in sport and enjoys playing golf. He is widely respected for his strong managerial, leadership and relational skills and is married with two adult aughters.

"I am immensely honoured and proud to accept this role," Booysen said.

"The challenge now is to take this proud and renowned Union to a level that will do justice to our heritage and will leave a legacy of success and accomplishment beyond our lifetime. It is a challenge that I cannot wait to get stuck into. There is a lot of hard work to be done and it will take tremendous personal sacrifice from all involved. I am 100% ready."

De Klerk paid thanks to Acting CEO Ruben Moggee for the work he has done at the Union over the last fourteen months.

"On behalf of all at the Golden Lions Rugby Union we would like to express our sincerest gratitude for the outstanding work that Ruben Moggee has done for the business. Ruben has been a key component in the turnaround of Lions Rugby. We wish Ruben every success in his new ventures going forward."

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