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Record Currie Cup TV figures as stadium figures fall


Attendances in the Currie Cup have taken a blow but TV figures are up

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Article Published: Friday 2 November 2012


The Currie Cup season broke television broadcast records however stadium attendances saw a significant drop the South African Rugby Union have announced.

An average of 525 000 viewers watched the 33 matches in the competition - an increase of 36% on the 2011 season average - according to data produced by Repucom from DSTVi All4+ information.

The average was the first time it had breached the half a million barrier while Saturday's final between The Sharks and Western Province attracted the largest ever audience for an Currie Cup match on SuperSport.

An average of 1,14m viewers tuned in to the coverage with a peak audience of 1,3m viewers. The 36% growth in average audience was against the backdrop of a 24% growth in the available audience.

"The semi-final and final numbers are on a par with the biggest matches in Super Rugby," said Jurie Roux, SARU CEO.

"They confirm that the Currie Cup has lost none of its appeal for rugby supporters.

"The return to a strength-versus-strength format intensified interest and the unpredictable nature of the games made for compelling viewing. That accounted for the increased average audiences, but the fact that the average (TV) audience for the semi-finals and finals was also up by more than 200 000 viewers in comparison to 2011 tells its own story."

Repucom SA chairman, Kelvin Watt, added: "What makes these numbers even more remarkable is that they exclude SuperSport HD and Out of Home viewing which we believe accounts for between 30% and 45% for major matches such as finals."

Roux said SARU was monitoring the fact that stadium attendance had declined in 2012. He said that it was a trend being experienced by a number of live sporting events: "Whether it is a reflection of the general economic climate, the competition scheduling or of a wider phenomenon remains to be seen," he said.

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Currie Cup table (Premier Division)              Currie Cup Table
 
Team
P
W
L
D
PF
PA
PD
Bp
Ttl
1. W.Province 10 8 2 0 335 206 129 7 39
2. Lions 10 7 3 0 362 206 156 8 36
3. Sharks 10 7 2 1 287 222 65 3 33
4. Blue Bulls 10 6 4 0 271 235 27 4 28
5. 10 3 6 1 249 394 -45 7 21
6. Pumas 10 4 6 0 237 269 -32 4 20
7. Griquas 10 3 7 0 220 332 -112 3 11
8. EP Kings 10 1 9 0 206 403 -197 1 6

(Updated each Monday to check with officials)

Note : Click on the team names above for more team information
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