Australia’s Channel Ten wins World cup & Super 14

Australian network Channel Ten is said to have won the rights for next year’s rugby union World Cup. Under the deal, thought to be worth A$10 million, Channel Ten has acquired not only World Cup 2007 rights but also the provincial Super 14 competition.

Screening the Super 14 – possibly up to 18 hours after full-time – was believed to have been an important part of Ten’s World Cup bid.

The network will televise only those games involving the Australian Super 14 teams – the NSW Waratahs, ACT Brumbies, Queensland Reds and Western Force.

Ten was keen to get the Super 14 matches to help build momentum in the lead-up to the World Cup and to provide a bonus for its World Cup sponsors.

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