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Australia’s Channel Ten wins World cup & Super 14

By on 25th July 2006

Australian network Channel Ten is said to have won the rights for next year’s rugby union World Cup. Under the deal, thought to be worth A$10 million, Channel Ten has acquired not only World Cup 2007 rights but also the provincial Super 14 competition.


Screening the Super 14 – possibly up to 18 hours after full-time – was believed to have been an important part of Ten’s World Cup bid.


The network will televise only those games involving the Australian Super 14 teams – the NSW Waratahs, ACT Brumbies, Queensland Reds and Western Force.


Ten was keen to get the Super 14 matches to help build momentum in the lead-up to the World Cup and to provide a bonus for its World Cup sponsors.

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